Tuning into the NewsTools2008 conference has been an inspiring experience to say the least, as journalists and tech geeks combine brainpower to brainstorm new ideas about the future of journalism.

But at the end of the day, I can't help but think... is all this brainstorming, time and effort all worth it? Will our audiences actually care?

Let's look at two questions I discussed with some bloggers yesterday:

1) Did you get the audience?

2) Did you get the advertising dollars?

Read more of th… Continue

Tuning into the NewsTools2008 conference has been an inspiring experience to say the least, as journalists and tech geeks combine brainpower to brainstorm new ideas about the future of journalism.

But at the end of the day, I can't help but think... is all this brainstorming, time and effort all worth it? Will our audiences actually care?

Let's look at two questions I discussed with some bloggers yesterday:

1) Did you get the audience?

2) Did you get the advertising dollars?

Finish reading… Continue